Old packaging used until Dec.2012 (The current design has ben designed by Creative Orchestra)
Mr Filbert's is a snack brand that offers high quality nuts, made according with different and unique world recipes. The old packaging didn't show the quality of the product, and didn't show the product inside.
The problem was that the customers didn't percibe that the product (whis is quite expensive in comparison with other similar snacks) was a high quality one.
My concept proposal for Mr Filberts is a new design that reaches all the different recipes in three different groups, depending on the main flavour, but being a part of the whole range.
My concept proposal for Mr Filberts is a new design that reaches all the different recipes in three different groups, depending on the main flavour, but being a part of the whole range.
Another thing to keep in mind was the style of the character, which was designed based on the Pink Panther cartoons, so I decided to use some geometric shapes, like in the Pink Panther's movie opening.
*The photos of the nuts are not the final ones, this is just a mockup.
Project published on packaging of the world :
The first thing to do was to find the way to include the character of Mr.Filbert in the pack in a clean way, and also to show the main feature of the product, which is the unique recipes from a professional cook.
There are three groups of products, so I built a personalized color palette for each one of them. This way, I can use it as the personality of the group, but also to differenciate each kind of recipe.
